logo – a graphic form to symbolically present company name, organization, event.
the term “logo” encapsulates the whole sign, consisting of a signet and a logotype – a textual name placed in front. colloquially term “logo” also refers to the signet itself (graphic symbol).
logo is a fundamental step in building a company’s brand image. starting with the idea, through colors, logos, business cards and other consistently created projects, it forms the image by which a company will become recognizable.
presented lower are selected signs created from 2008-2015.
the essence of this image, the logo, is the jewel in its crown.paul rand